According to a recent report by DataReportal, Dhaka has emerged as the city with the highest Facebook advertising reach worldwide. In February, 2.99 crore (29.9 million) users were exposed to advertisements. This milestone surpasses major metropolitan areas such as Delhi, Ho Chi Minh City, and Bangkok, highlighting Dhaka's dominance in social media engagement and digital connectivity.
A Reflection of Bangladesh's Digital Growth
Experts suggest that this significant reach reflects Bangladesh's rapid digital transformation, increased smartphone penetration, and growing internet accessibility. The country has witnessed a surge in social media usage, driven by affordable mobile data, widespread use of digital payments, and the rise of e-commerce. Businesses, both local and international, are increasingly leveraging Facebook's advertising platform to target consumers in Dhaka, recognizing its vast and active online user base.
Potential Concerns and Challenges
Despite the advantages of a thriving digital ecosystem, experts also warn of the challenges associated with such high social media engagement. The rise in internet usage has led to growing concerns over internet addiction, misinformation, data privacy issues, and mental health impacts. The widespread exposure to digital advertisements raises questions about consumer behaviour, online spending habits, and the ethical responsibilities of advertisers ethical responsibilities
The Bigger Picture
As Dhaka cements its position as a global leader in social media reach, it highlights the broader shift in Bangladesh's digital economy. With increasing investments in digital marketing and online commerce, the country is set to become a significant player in the global digital landscape. However, balancing growth with responsible digital use will be crucial in ensuring a sustainable and safe online environment for users.
