Bangladesh-Pakistan Seminar Explores TV Ads’ Cultural Impact

Rtv News

Publish : 30 Oct 2024, 09:04 PM

Photo: Collected

A virtual seminar focusing on the cultural influence of TV advertising in Southeast Asia was held on Tuesday, October 29, bringing together researchers, students, and media professionals from Bangladesh, Pakistan, and beyond. The event, organized by Malaysia-based Arus Academy, aimed to foster collaboration between academics from Bangladesh and Pakistan.

Moderated by Prashanta Kumar Shil, head coordinator of Arus Academy's Bangladesh Chapter and senior lecturer at Port City International University, the seminar provided a platform for insightful discussions on how culture shapes TV advertisements in the region.

Jewel Das, Head of the Department of Journalism and Media Studies at Port City International University, delivered the opening remarks, emphasizing the importance of cross-border academic dialogue.

In his keynote address, Dr. Mohammad Ramzan Pahor, Assistant Professor at Sindh University, highlighted the deep cultural connection in regional advertisements. "Local customs and traditions are embedded in TV ads, making them resonate with viewers," he said.

Adding to the discussion, Najeeb Jatoi, Assistant Professor at Aurora University, noted, “TV ads in Southeast Asia mirror the region's lifestyles and traditions. Collaborative events like these are essential for the growth of researchers.”

The seminar also featured engaging Q&A sessions with students and participants. Other prominent attendees included Hashimuddin Mirani from Sindh University and Dr. Shabab Ali Shah, Chair of the Department of Environmental Science at Aurora University, along with guests from countries such as Malaysia, Nepal, Indonesia, India, and Afghanistan.

The event underscored the value of international cooperation in exploring the intersection of media and culture and laid the groundwork for future research initiatives between Bangladesh and Pakistan.

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