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Box Office Records Shattered by 'Moana 2,' 'Wicked,' and 'Gladiator II'

Entertainment Desk

  02 Dec 2024, 11:11
Photo: Disney

Instead of cozying up on their couches post-Thanksgiving, Americans flocked to movie theaters, fueling an epic weekend for the domestic box office. Disney’s highly anticipated “Moana 2” led the charge, alongside “Wicked” and “Gladiator II,” as the three blockbusters shattered records with a jaw-dropping $420 million haul over the five-day holiday weekend.

“Moana 2” Makes Waves with Record-Breaking Debut
Disney’s “Moana 2” proved unstoppable, raking in $221 million domestically and setting a new high for five-day openings, dethroning “The Super Mario Bros. Movie” ($204.6 million in 2023). Alan Bergman, Disney Entertainment co-chairman, called the sequel’s success “a testament to the phenomenon that Moana has become.”

Triple Threat Strategy Pays Off
The synchronized release of “Moana 2,” “Wicked,” and “Gladiator II” created a cinematic trifecta that captivated diverse audiences. Paul Dergarabedian, senior media analyst at Comscore, noted, “This strategy, whether intentional or serendipitous, brought massive attention to the movie theater experience.”

Universal’s “Wicked” enchanted audiences, grossing $262.4 million domestically, including $80 million from Friday to Sunday. Paramount’s “Gladiator II” roared into theaters with a total of $111.2 million, earning $30.7 million over the weekend. The combined buzz even coined a catchy nickname—“Glicked”—reminiscent of the 2023 “Barbenheimer” phenomenon.

Blockbuster Domination and Long-Term Impact
While “Red One” and “The Best Christmas Pageant Ever” rounded out the weekend’s top five with modest earnings, the spotlight remained on the blockbuster trio. With no significant competitors in sight, these films are expected to dominate through December.

Interactive “Wicked” showings begin December 25, while “Moana 2” and “Gladiator II” will continue pulling in crowds until the arrival of “Sonic the Hedgehog 3” and “Mufasa: The Lion King” on December 20.

Reviving the Theater Experience
Movie theater operators leaned into the buzz, dedicating 75% of showtimes to the three headliners. Daniel Loria of The Boxoffice Company praised the theatrical-driven marketing campaigns for reigniting the moviegoing culture, adding, “The big screen and the small screen complement each other, building up a film’s long-term success.”

A Thanksgiving to Remember
This year’s Thanksgiving weekend delivered more than turkey and pie—it revitalized the box office and gave audiences a reason to embrace the magic of cinema once again. With these blockbusters poised for weeks of sustained success, the holiday season promises to keep the popcorn popping.
(Source: CNN)

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